A logo is the visual entity signifying an organization that helps distinguish a brand from its competitors. The design of logos and their incorporation in a visual identity system is the centrepiece of most branding schemes and a very important area of graphic design.
A well designed logo is the best way of establishing a brand identity and making an impact on customers or a target group. A logo is often a company's first impression, one that can influence a customer's brand perception and overall attitude toward a product.
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